SANDRA ADLER Typography

Dialux

2009

–

corporate design

Since 1982 the company DIALUX is differentiated in two areas: Large high quality photographies and prints together with graphic design.

These two different areas had to get separated optically as well as be connected under one modern logo and corporate design. Therefore a character was developed which reflects both the combination of the two parts and the communication between the client and the consumer. Finally the two areas had to get visualised in a graphical environment. This was made possible by the splitting in bright/dark and right/left. www.dialux.de